BOSTON

617-532-0943

CHARLOTTE

704-248-8090

RALEIGH

919-386-2335

WASHINGTON, DC

202-558-7460

Capabilities


Brand Counsel, LLC concentrates on three specific areas of branding: Brand Naming, Brand Strategy, and Ideation of Innovation Products. Our unique Brand Continuum™ process encompasses every aspect, audience, and constituency touched by your brand, from every perspective: creative, strategic, legal, and intellectual property aspects.

Wi-fi, a strong cell signal, Starbucks, and we’re good to go…

Our process and work is fluid and flexible to each and every project we undertake. If you need us yesterday for a new brand name due to impending federal trademark litigation, we’re on it. If your product is in FDA Phase Two trials and we have three months to develop a new market niche, great. If your company is merging with another and wants to roll out an entirely new corporate identity in six months, no problem.

We work on your schedule, not ours - weekends, nights, whatever it takes.

Ask our competitors for their cell and home numbers and to work through the weekend. When they stop laughing, give us a call.

  • Brand Naming – Product and Service Branding, Corporate Identity, Taglines, Verbal & Graphic Branding, Trademark Litigation Support.

  • Brand Strategy – Proof of Concept Consulting, Positioning, Launch Strategy.

  • Innovation & Ideation – New Product Ideation, Market Research, Innovation Launch Strategy.