Brand Counsel has been engaged by suAzio, an Antwerp, Belgium-based market research and consultancy to the life science industry. We have completed brand strategy, corporate positioning, industry vertical selection, competitive analysis, constituent analysis, target market segmentation, and all content writing for the relaunch of their new website.

Is social media just a bunch of talk because it's free? Um, basically, yes. But since it's all that's twittered about lately, due to zero marketing budgets, it must be trending, right? Not necessarily. Remember when 'guerrilla marketing' was all the rage? No budgets then, also. See how the logic works here?

Guy Kawasaki writes about all of it, and us, after the jump.

Chief Brand Strategist Jeff Gregory was interviewed for the national broadcast of American Public Media's 'Marketplace' on the impact of political bloggers and ad revenue.

Chief Brand Strategist Jeff Gregory is featured in this month\'s blog from logo developer LogoWorks, a division of HP.

Brand Counsel, LLC's CEO and Chief Brand Strategist, Jeff A. Gregory, was featured in TechJournal South's e-wire and website on Thursday, April 31, 2007. The article is entitled, "The Emotion of Innovation" and speaks to the convergence of science and emotional branding issues in the life science space.

Brand Counsel, LLC is pleased to announce the opening of our Southeast Regional Headquarters in Research Triangle Park, NC. Our location is convenient to RTP, Chapel Hill, Raleigh, and accessible to Northern VA & DC.

We are pleased to announce the opening of our second office in Boston, Massachusetts. We're thrilled to be at 'The Hub of The Universe'!

Science and emotion seem to have no place together, but as we\'ll see in this article, emotion is a bigger driver in product preference than you might first imagine.

Big risks, big exposure, big bucks? Explore some things to consider before signing a contract which may put your marketing career into orbit - or a blazing reentry.