We are pleased to announce the opening of our second office in Boston, Massachusetts. We're thrilled to be at 'The Hub of The Universe'!

Brand Counsel, LLC is pleased to announce the opening of our Southeast Regional Headquarters in Research Triangle Park, NC. Our location is convenient to RTP, Chapel Hill, Raleigh, and accessible to Northern VA & DC.

Brand Counsel, LLC's CEO and Chief Brand Strategist, Jeff A. Gregory, was featured in TechJournal South's e-wire and website on Thursday, April 31, 2007. The article is entitled, "The Emotion of Innovation" and speaks to the convergence of science and emotional branding issues in the life science space.

Chief Brand Strategist Jeff Gregory is featured in this month\'s blog from logo developer LogoWorks, a division of HP.

Chief Brand Strategist Jeff Gregory was interviewed for the national broadcast of American Public Media's 'Marketplace' on the impact of political bloggers and ad revenue.

Is social media just a bunch of talk because it's free? Um, basically, yes. But since it's all that's twittered about lately, due to zero marketing budgets, it must be trending, right? Not necessarily. Remember when 'guerrilla marketing' was all the rage? No budgets then, also. See how the logic works here?

Guy Kawasaki writes about all of it, and us, after the jump.

Brand Counsel has been engaged by suAzio, an Antwerp, Belgium-based market research and consultancy to the life science industry. We have completed brand strategy, corporate positioning, industry vertical selection, competitive analysis, constituent analysis, target market segmentation, and all content writing for the relaunch of their new website.

Tear Science, with offices in Boston and Research Triangle Park (RTP), NC has gained FDA approval for sales of Lipiview and Lipiflow, diagnostic and treatment devices for dry eye syndrome. Brand Counsel was retained for the creation of the company name and product naming, translation, and url/trademark availability. Tear Science, privately-held, has raised over $70 million to date.
 

New York-based Ultralinq, formerly iCardiogram, has received a significant VC infusion from LifeLine Ventures.  Brand Counsel was retained by Ultralinq for new corporate identity, tagline, and website content.

Big risks, big exposure, big bucks? Explore some things to consider before signing a contract which may put your marketing career into orbit - or a blazing reentry.

Science and emotion seem to have no place together, but as we\'ll see in this article, emotion is a bigger driver in product preference than you might first imagine.